Your Business Is Not Just About Content
I am just now returning from a break I took starting in August from creating content and it changed the way I looked at my business.
Why would I take a break from sharing content?
When you spend most of your day thinking about content, what you should put out there, and how people might perceive it, you get into your head more than you get into your business. I found myself constantly looking for ways that I could re-groom my content to make it sound, feel, and read better to the viewer. However, I am not the viewer and therefore do not get to make that decision for you all.
Spending most of my time worried about when my next article should be written and released took my focus away from constantly looking for ways to keep learning to better serve my clients. Simply put, when I am not consistently learning, I am taking away valuable tools and resources I could be mastering to offer my clients to better serve them towards their goals.
Focusing more on content and not on meaningful connections stalled my business. I wasn’t trying to find opportunities where I could serve people and in my line of work (or any work like mine) you must meet people where they are at and connect with them!
So what did I learn?
I learned a couple of things. First, do not try and make everything perfect! My job in writing/providing content is to share the skills, tools, and experiences I’ve had and let others interpret it as they want/need. Second, it is so incredibly important to always continue connecting with people. I gained multiple new clients and served them powerfully during this time and I will never take human connection and interaction for granted. Finally, my business thrives on harmony. Finding harmony means creating the right mix that allows me to serve my clients in the best possible manner. For me, that is spending most of my time connecting with people and learning about what challenges people are facing and spending the rest of that time sharing my experiences and tools with all of you!
What can you take from this?
Take time to switch things up in your life to gain a new perspective on how your business operates and learn what works best for you. There is no right or wrong, there is only what feels best for you. Find out what comes easy for you and get rid of the clutter that you find draining in your life. Maybe content is what drives business, maybe it is human interaction, maybe it is something completely unique. You will never know what will work best until you pull yourself away and become objective about your business goals and purpose.